A dream cave of collaborative ideas, The Grey Attic is a creative concept built upon the importance of aesthetic. They capture, create and beautifully integrate to develop untainted emotional connections that develop allegiance and cultivate a recognisable identity for brands. The Grey Attic creates organic, individually stylised concepts supported by honest creativity and distinctly specific direction. This is The Grey Attic provides art direction for content creation, in the areas of fashion editorial, blogging, styling and social media.
WORDS FROM the grey attic
A catalyst of ideas with image, innovation and aesthetic at the forefront, The Grey Attic places focus on creating an underlying culture through image and brand perception as opposed to pure strategy, allowing freethinking content generation to surpass the restraints of process.
Through creative chaos, unrelenting passion and a thirst-fuelled disparity, they develop, cultivate and integrate originality, forward thinking ideas and effortlessly beautiful brand identities. We draw inspiration from light, white spaces with a clean minimal aesthetic complemented by fauna in glass bottles and stacks upon stacks of books and magazines. Theres multiple moodboards reflecting our vision at that point of time, a collection of vintage cameras, endless soy candles and the odd appearance from Arlo and Spice (our dog and cat respectively).
Our workspace say that we have OCD and that fashion is typically form over function. We can't live without coffee and spiced rum... depending on the hour. We are pretty sure we are allergic to heat.. So the air-conditioner will be on or the windows will be open and the music will be playing....LOUD. Our latest project that we are working on will usually be chaotically taking form in the centre of the room.
Our theory of place is out controlled chaos and a curated space of simple aesthetics.